| Book No
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E1359
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| Record identifier
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1235222
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| Originating Source
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University of Tehran. Library of Faculty of Entrepreneurship
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| Personal Name - Primary Intelectual Responsibility
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Sterne, Jim,1955-
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| Title and statement of responsibility and
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Social media metrics : how to measure and optimize your marketing investment [electronic resources]/ Jim Sterne.
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| Publication, Distribution,Etc.
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Hoboken, N.J. : John Wiley, c2010
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| Physical Description
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xxxi, 240 p. : ill. ; 24 cm.
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| Series
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The new rules of social media series
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| International Standard Book Number (ISBN)
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9780470583784
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| Language of the Item
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eng
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| Internal Bibliographies/Indexes Note
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Includes bibliographical references and index.
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| Contents Note
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Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
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| Topical Name Used as Subject
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Internet marketing.
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Social media-- Economic aspects.
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Marketing research.
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Online social networks-- Economic aspects.
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| Dewey Decimal Classification
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658.8/72
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| Library of Congress Classification
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HF5415.1265.S7419 2010
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