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" Driving digital strategy "
Sunil Gupta
2020/01/20
| Book No
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E1966
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| Record identifier
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1236515
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| Originating Source
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University of Tehran. Library of Faculty of Entrepreneurship
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| Personal Name - Primary Intelectual Responsibility
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Gupta, Sunil,1958-
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| Title and statement of responsibility and
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Driving digital strategy : a guide to reimagining your business [electronic resources]/ Sunil Gupta
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| Publication, Distribution,Etc.
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Boston, Massachusetts : Harvard Business Review Press, 2018
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| Physical Description
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viii, 267 p.; 25 cm.
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| International Standard Book Number (ISBN)
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9781633692688(hardcover : alk. paper)
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| Language of the Item
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eng
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| General Notes
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pdf size: 4.16 MB
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| Internal Bibliographies/Indexes Note
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Includes bibliographical references and index
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| Contents Note
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Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management.
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| Topical Name Used as Subject
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Business planning.
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Strategic planning.
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Technological innovations.
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| Dewey Decimal Classification
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658.4/012
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| Library of Congress Classification
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HD30.28.G84 2018
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